We Are 2030 - but why?
Why 2030?
2030 is a statement. Statement for the future, statement for what is ahead. It is also the turnaround date for when people consider that we will be a completely immersive generation. LD Studio is all about immersive technology. It is what we are aiming at, what we are working with and what we help our partners with. This is why 2030 is such an important date to us.
Oh, and the public will not believe it, but we definitely chose “we are 2030” before IKEA. It was fun when they came out with the message, because it shows that we, LD Studio, are kind of ahead. Truth is, nobody should be afraid of identifying with 2030. It is not something that belongs to a specific brand or specific group of people. For us, it’s a statement about the future.
An immersive generation.
The path
LD is moving in the direction we imagined it to go. But, at the same time, not really. One of the very hard facts of starting a company is that, like everything else in life, it will never exactly go the way you imagined it. There have been massive learning curves and the ones that have been the hardest and the biggest are people and how difficult it is to create a work environment where people will thrive and stay, most importantly.
We’re not ashamed to inform you that we’ve had turnaround on people, and that is definitely one of the things we had not imagined being such a problem. On the other hand, we have stacked our goals, we managed to expand into several studios, and we will continue to do so. In terms of projects, revenue and size, we are definitely where we wanted to be in the span of three years.
Starting point
The three arguments that started LD Studio were that we wanted to create a very alternative, “vibed” company that has a global focus from the very start, even though being only a small team. LD needed grounds and foundations to expand.
Georg and Ann Sylvia, founders of LD, were really interested in the starting concept and starting a company, so founding an innovative studio felt like a promising dream. That way, LD could just work with starting companies. Finally, from a very young age we had a high need to put out audiovisual content to create, so these three things really went hand in hand.
Might not seem like that for everyone, but for us, it did.
Expansion
Rydd Møre and the foundation DIGGA are two key examples of how our team can in a very short amount of time put out our own organizations, companies, own concepts and do the whole package of it. Both these projects were incubated by our teams here at LD Studio. The brands, the concepts, the way these organizations were to work, we developed it all.
Both of them really show what LD is inspired to change in our society. It needs to be connected to the physical, and it needs to be connected to society. Rydd Møre being one of the biggest clean up organizations in the region. DIGGA foundation being one of the world's first audiovisual academies for kids.
It shows that we are aware of the future, and we’re aware of what changes have to be done and how to do them in terms of communication.
