Ålesund Storsenter

A whole new identity for Ålesund Storsenter

Ålesund Storsenter is located in the heart of our hometown, Ålesund. The centre brings people together, which is something we wanted to play on when designing their new identity. The mall is one of the oldest establishments in the city, so it was important to take inspiration from the past and form it into something modern and playful.

Extensive rebranding

With the shopping mall being the oldest of its kind, there was a lot of work with replacing the old branding with the new identity. Posters, navigation, banners, signs and much more had to be updated. The old logo on the left, the shopping mall fasade on the right and the new favicon in the middel.

A funky colorprofile

We chose to pair the new logo with a vibrant colorprofile and neon elements, making the new brading both modern while still appealing to the elderly customer group. This also included creating content for the social media, webpage, screens at the mall and commercials.